Website caching is a technique that stores a temporary copy of your website’s data—such as HTML pages, images, and scripts—in a "cache," either on the user’s device or on the server. This allows the site to load much faster when accessed again.
When a visitor returns to your site, their browser can retrieve content from the cache instead of downloading it from scratch. This reduces server load, speeds up page loading times, and greatly improves the overall user experience. Caching is especially beneficial for sites with high traffic or static content that doesn’t change often.
