A meta description is a short summary of a web page’s content that appears below the page title in search engine results. It provides users with a quick preview of what the page is about and can influence whether they choose to click on the link.
Although meta descriptions do not directly impact search engine rankings, a well-written description can improve click-through rates. For best results, it should be concise, informative, and include relevant keywords. The recommended length is typically between 150–160 characters to ensure it displays properly across most devices.